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About Me

Why I Do It

The Brutally Honest Positioning Blueprint

We’re not here to sugarcoat your problems.

If you’re tired of wondering why your business isn't pulling in the leads it should, our 3-step process will show you the cold, hard truth—and what you need to do about it.

Truthful Self-Assessment

You think you know why your customers choose you, but you're probably wrong. We ask you the tough questions no one else will - like, why do your customers actually choose you?

Prepare to get uncomfortable.

Reframing Competition

You're not just up against businesses that do what you do.

You're competing with every possible way your customers can spend their money.

Once you realise this, we’ll help you reposition yourself so that you’re not just an option—you’re the option.

Messaging that Works

Once we’ve uncovered the truth about your business and competition, we help you craft marketing messages that actually hit home.

No more vague taglines or generic pitches - this is about brutally honest messaging that makes people care.

Ready to stop playing it safe? Let’s get to work. Book a free consultation today.

Cutting Through the Noise to Get You Results

Let’s be honest, most businesses are stuck spinning their wheels, lost in a sea of generic marketing advice and empty strategies.

That’s not how I work. I’m here to help you break through the noise, stop playing it safe, and take a brutally honest look at why your business isn’t standing out.

I’m Andrew Cooper, and with nearly 20 years of entrepreneurial experience, I’ve been through the highs, lows, and everything in between.

I’ve built businesses, faced the challenges, and now I’m passionate about sharing what I’ve learned to help others succeed.

My mission? To help small business owners like you reposition your business so you become the obvious choice for your customers.

I don’t sugarcoat things. We strip away the fluff, uncover the real reasons your customers buy (or don’t), and turn that into messaging that actually works.

We’ll work together 1:1 to tackle your biggest challenges head-on and create real growth—without the guesswork.

When I’m not transforming businesses, I’m hanging out with my family, coaching my son’s rugby team, or playing cricket. And when I need to clear my head, you’ll find me walking my Labrador, Bea, in the Somerset countryside or grilling up something amazing on the BBQ - rain or shine.

I don’t believe in half-measures, and if you’re ready to stop playing small, neither should you.

Let’s connect over a virtual coffee and see how we can take your business to the next level.

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One to One Coaching

Working with me as your business coach offers a unique opportunity to accelerate your small business's growth and achieve results. Here's what you need to know about embarking on this transformative journey:

Take Action: Success requires effort. While I'll provide guidance and support, the real work—and rewards—come from your commitment.

Dream Big: I want to help you realise your ambitions and create the lifestyle you desire.

Be Coachable: An open mind is critical. Our partnership thrives on your willingness to learn and adapt.

Invest Wisely: You should be ready to allocate not just a budget for coaching but also for marketing efforts to maximise your growth potential.

Personalisation: Forget one-size-fits-all strategies. Your coaching program will be tailored to fit your needs, ensuring we achieve your business goals.

Enjoy It: Building your business should be an exciting and fulfilling journey.

If you're prepared to invest time, money, and energy into scaling your business and making your dreams a reality, let's connect. Together, we'll craft a personalised path to success, leveraging your unique strengths and opportunities.

How Does It Work?

  • Clarity - we will identify what you want from your business, the dreams and ambitions. Then using your numbers, we'll work out the GAP between where you are now and where you want your business and lifestyle to be.

  • Planning - a strategic PLAN that maps out the journey and how we can get you there.

  • Review - we'll look at your business and find the savings and quick wins that will start you on the right track.

  • Foundations - look at the MARKETING PILLARS in your business and refine or rebuild them to help deliver the rhythmic flow of the right customers to your business.

  • Execute - systemise your marketing and IMPLEMENT the plan to get and keep more customers.

  • Measure - create the SCORECARD that will measure the success of the plans we are implementing and refine the targets and goals as we go.

  • Optimise - use your scorecard to refine the plan and optimise the marketing to ACCELERATE your growth.

  • Thrive - enjoy the business and lifestyle you wanted with sustainable LONG-TERM GROWTH in your business.

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