The 3 Biggest Positioning Mistakes Small Businesses Make - And How to Avoid Them
Are you struggling to attract the right customers? You’re not alone.
Many small businesses feel stuck, unsure why their marketing isn’t working, and constantly fighting to stand out.
The truth is, most businesses are making the same critical positioning mistakes - mistakes that can be avoided with a shift in perspective.
Let’s dive into the three biggest positioning mistakes small businesses make and how you can avoid them to start seeing real results.
1. Competing in the Wrong Market
Most businesses think their competition is obvious, other businesses offering the same products or services.
But the truth? Your real competition is every other way your customer could spend their money.
Stop focusing on what others are doing and start positioning your business from the opposite direction. This lets you premiumise your offer and stand out as the better choice.
Avoid the Mistake:
Reframe your competition and focus on differentiating yourself in a way that speaks directly to your customers’ priorities. Want to find out who your true competitors are?
Take my Positioning Power Quiz and discover how to position your business for premium success.
2. Focusing on Features, Not Value
Many businesses get caught up in selling features instead of communicating real value.
Customers don’t care about the technical details - they care about how you can solve their problems and make their lives easier.
Avoid the Mistake:
Shift your messaging from “What we do” to “What’s in it for you.”
The quiz will help you uncover how to craft honest, compelling messages that resonate with your audience.
3. Trying to Be Everything to Everyone
Trying to appeal to everyone means you end up appealing to no one. You need to narrow your focus, understand your ideal customer, and speak directly to their needs.
Avoid the Mistake:
To help you get started, I’m offering a free guide to creating your perfect customer avatars when you take the quiz.
This guide will help you understand who your ideal customers are, so you can tailor your positioning and marketing to attract them.
Take Action Now:
These mistakes are holding your business back, but they’re fixable.
Start by taking the Positioning Power Quiz to uncover where you’re missing the mark. Complete the quiz, and you’ll also receive a free guide on creating customer avatars - a crucial step in nailing your positioning.
Don’t let these mistakes define your business. Take the first step towards repositioning yourself today.
