Stop Lying to Yourself.
Your Business Isn’t Standing Out,
and It’s Costing You.
You're not just competing with businesses like yours - you're competing with every other way your customers could spend their money.
It's time to face reality and reposition your business for real growth.
Uncover the reasons your customers really choose you (or don’t).
Stop losing business to competitors you didn’t know you had.
Do you actually know who are target audience is?
Craft brutally honest marketing that grabs attention.
Reframe your market position and dominate your niche.
Take the Positioning Power Quiz
Face the truth. Our free, 2 minute, "Positioning Power Quiz" with a report to help you understand how you're doing and what to do about it.
Your Logo Isn’t the Problem - It’s That No One Cares About It
Here’s the truth: Most businesses are lying to themselves.
They think a clever logo, a slick website, and some social media posts are enough to stand out.
The hard reality? Your potential customers barely notice you because you're blending in with everyone else.
If you don’t change how you position your business, you’ll keep losing customers to things that have nothing to do with your industry.
At Inicio12, we rip away the superficial. We help you discover the real reasons customers buy from you - or why they don’t.
Then we help you with how to market honestly and effectively. Because the only thing worse than losing customers is not understanding why.
Face the truth. Take our free "Positioning Power Quiz" to find out why your marketing isn't working - and what to do about it.
TESTIMONIALS
What others are saying
"Thinking better about my marketing strategy"
"Andrew has already got me thinking better about my marketing strategy in particular and helping me get the message out a lot clearer to my target audience. He puts ideas across in a great way so I can properly think them through. Look forward to continuing the progress, thanks."
- Andy Rowden, TF Detectives
"I'm Very Grateful"
"Andrew's support with my new business has been fantastic! He's gone beyond what's expected of him to help keep me on track. I'm very grateful!."
- Jack Witts
"Embrace or fall by the wayside!"
"Just a brief note to say thank you to Andrew for his presentation on AI. Kept you interested throughout and well presented. Made you really question what’s stopping you from engaging in this new high tech revolution. Embrace or fall by the wayside!
Thanks Andrew"
- Mark Trenchard
"Brought insights and direction"
"Starting a business is never an easy undertaking, especially when you have little or no team to bounce ideas off or bring a fresh perspective.
Despite being a (very young) start-up, Andrew was happy to help me and brought insights and direction that I was failing to discover on my own.
Andrew very quickly understood my business purpose, and helped me see things from a different viewpoint. We covered a lot in just a few hours, and I had plenty of strategic homework as a result.
As well as being clever at marketing, Andrew is a genuine and friendly person to work with, which made the experience all the more enjoyable. I highly recommended Andrew to anyone needing some fresh input and new energy in their business.." - Rachel H
"An Expert in Market Positioning"
"We brought Andrew in to help with the marketing of our professional party duo, JUNAH Live Music, because we had identified that this was a weak spot for us and we want to grow our live music business revenue. It was clear from the outset that not only is Andrew an expert in market positioning, he is also very capable of explaining marketing concepts to people who consider marketing to be their weak suit.
Hannah and I learnt more about market positioning and marketing a small business in 90 minutes with Andrew than we have done in the past xx decades.
If you are a small business owner and unsure of where to position your business in your market we recommend hiring Andrew.." - Junah
Grow Your Business
Get More Customers
Make more profit
Achieve the lifestyle you desire
Why isn’t my marketing working?
Most marketing fails because it’s based on assumptions.
You think your customers care about your logo or catchy tagline, but in reality, they’re choosing between you and every other way they could spend their money.
Without honest positioning, your marketing is just noise.
What do you mean by "reframing competition"?
Your competitors aren’t just businesses like yours - they’re anyone offering an alternative to spending money with you.
We help you see your competition for what it really is, so you can position your business to be the top choice.
How do I know if my messaging is effective?
If your marketing messages aren’t resonating, converting, or standing out, then they’re not working.
We’ll help you create honest, clear messaging that speaks directly to your customers’ needs and makes them choose you.
What’s the first step to repositioning my business?
Take our free "Positioning Power Quiz." It will give you immediate insights into where your business stands and what you need to do to start standing out in your market.
90-Day Money Back Guarantee
We're so confident in the proven methods we deploy with our clients to crack the rhythmic acquisition of customers that we offer a complete 90-Day Money Back Guarantee.
Become a client and work with me to implement the Entrepreneurs Marketing System and I guarantee that by the end of our time together you'll have more than doubled your investment! (even Warren Buffet can't guarantee you that!)
I expect that your returns will actually be much more than double your investment but in the highly unlikely case where we've implemented the proven systems and strategies in your business and you haven't at least doubled your investment I'll make up the difference and double it for you!
That's how confident I am in the results we can generate. I'm willing to put my money where my mouth is so that the very worst case scenario is that you ONLY double your money!
Terms & Conditions: The EC 'Double Your Investment' Guarantee.
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